Ford to Launch Figo for Indian Market

This is the Ford Figo, an all-new car set to go on sale in India early next year. The name is Italian slang for “cool,” and the Figo certainly looks it. The Figo’s basic architecture is that of the (presumably previous-gen) Fiesta, and it shares the trapezoidal lower grille and edgy lines that are typical of other European Fords.

Ford says the car marks an important investment for its operations in India, which experts expect to be the world’s third-biggest market for new cars by 2020. Ford has invested $500 million in a production plant in Chennai, India, which will have a capacity of 200,000 new vehicles per year and will build the Figo alongside other Indian-market cars.